Teen clothing retailer Abercrombie & Fitch is suing singer Beyonce Knowles over her plans for a fragrance named after Sasha Fierce, her alter ego. Skip related content
The company, based in New Albany, Ohio, says its Abercrombie & Fitch Trading Co subsidiary has owned the Fierce trademark since 2002 for its own men's fragrance.
It is asking the court to order Knowles to halt her plan to sell a fragrance with a similar name.
The firm says sales of its fragrance have exceeded 190 million dollars and 2009 sales are projected at 64 million dollars.
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Obviously they are desperately in need of money lol.
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